ContractorInstitute Get an honest audit

Pricing

The ledger

Three packages, itemised like an invoice, with the price on the page. Every line is something you receive. Nothing below the line is a surprise.

Foundations Program No website yet? Fewer than 100 reviews? You may qualify for sponsored rates through our Foundations Program

Starter Shield

For the owner-operator who needs a real website and a phone that rings.

$497 / month

Setup fee $0

  • Contract terms Month-to-month. Cancel anytime. No lock-in.
  • Ownership You own your website, domain, ad accounts, and data. Always.
  • Website Modern template build, your domain, your hosting
  • Lead generation Verified local leads, exclusive to you
  • Advertising Google Business Profile and basic ad setup
  • Contract support Standard contract and estimate templates
  • Reporting Monthly itemised invoice with ad-spend receipts
Ask about this package — Starter Shield
Most contractors start here

Growth Accelerator

For the crew that can take more work than the phone currently brings in.

$1,297 / month

Setup fee $0

  • Contract terms Month-to-month. Cancel anytime. No lock-in.
  • Ownership You own your website, domain, ad accounts, and data. Always.
  • Website Bespoke build, booking and quote flow
  • Lead generation High-intent targeted leads, exclusive to you
  • Advertising Managed Google and Meta campaigns, multi-channel
  • Contract support Dedicated contract audit — we read what you are signing (up to 2 reviews per quarter)
  • Reporting Monthly itemised invoice with ad-spend receipts
Ask about this package — Growth Accelerator

Full Shield

For the established firm defending a reputation it took years to build.

$2,997 / month

Setup fee $0

  • Contract terms Month-to-month. Cancel anytime. No lock-in.
  • Ownership You own your website, domain, ad accounts, and data. Always.
  • Website Full custom portal, multi-location, crew and client logins
  • Lead generation Exclusive leads, priority capacity, first-in-market status
  • Advertising Full suite including retargeting and offline conversion tracking
  • Contract support Priority advocacy — we take the call with the other agency (unlimited reviews, response within 2 business days)
  • Reporting Monthly itemised invoice with ad-spend receipts
Ask about this package — Full Shield

How ad spend works Ad spend is paid by you, directly to Google and Meta, from ad accounts you own. We never mark up media, and every invoice itemizes our fee separately from your spend.

Contract reviews cover business terms and industry red flags. We are not a law firm and don't provide legal advice; genuinely legal questions are routed to our partner attorney.

What we never charge for

  • Setup or onboarding fee $0
  • Cancellation or early-termination fee $0
  • Charge to release your domain, site files or ad account $0
  • Markup on your advertising spend $0
  • Commission on jobs you win $0
  • Fee to export your own customer list $0

How billing works

Your ad spend
is not our revenue

Advertising money and our fee are two different things, and most invoices blur them deliberately. Ours never does.

You pay the platform directly

Google and Meta bill your card, on your own account, in your own name. We never take your ad budget through our books, and we never add a percentage to it. If you spend $2,000 on Google this month, Google charges you $2,000.

You pay us a flat monthly fee

The number on this page. It does not move with your ad spend, it does not move with how many jobs you win, and there is no commission on your revenue.

You get both sets of receipts

Every invoice arrives with the platform's own spend report attached, so you can check our number against theirs without asking us for anything.

Fair questions

Before you
ask us

What if I want to leave?

Tell us. The agreement ends at the end of the month you are in. We hand over the domain, the site files and admin access to every ad account, and we do not charge for any of it. There is no clause that makes leaving expensive.

Do you work with my competitor?

We do not sell territorial exclusivity, and we would be careful with anyone who promises it in a comparison table rather than in a contract. What we do commit to is narrower and real: a lead generated for you is never resold, shared or matched to anyone else. Ask us before you sign and we will tell you plainly who else we already work with near you.

Do you guarantee a number of leads?

No, and be careful of anyone who does. Lead volume depends on your market, your trade, your budget and the season. We will show you what we think is realistic for your area and then show you the real numbers each month.

Who owns the work?

You do, from day one. The domain is registered to your business, not to us.

Start here

Not sure which
one fits?

Tell us what you are running now and what you are paying for it. We will tell you which package actually fits — including when the answer is the cheapest one, or none of them.

The more specific you are, the more useful the audit is.

Free, no obligation, and we will tell you if you do not need us.