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Resources

Know the traps

Free guides on the parts of this industry that cost contractors money.

Plain-language guides on the parts of this industry that cost contractors money. Free to read, no email required, and useful whether or not you ever become a customer.

We are writing these now and publishing them as they are finished, rather than putting up thin pages to fill a menu. What is coming first is listed below.

Guides

Publishing next

12 red flags in a marketing agency contract

The clauses that cost contractors the most, in the order you will meet them.

In progress

Who actually owns your website?

How to check the registrant on your own domain in under two minutes.

In progress

Shared leads vs exclusive leads: what you are really buying

Why the same homeowner gets called by four contractors, and what it costs you.

In progress

How to read an advertising invoice

Separating platform spend from agency fee, and spotting a markup.

In progress